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Whats in a name.jpeg

I like to think of myself as an easy going person – a no fuss no muss kind of girl. It doesn’t take much to please me. When my husband would bring home Edy’s ice cream, one would think he bought me a dozen of long stemmed roses. See? Easy to please.

So, whenever I would read articles about CEOs of companies getting highly upset because their names were spelled incorrectly, I would say, “Hmmm, sounds like someone has more time on their hands than they need.” I’ve received a few pieces of mail with a couple of letters transposed. No harm, no foul.

Well, it was no harm no foul, until some time ago I placed an order from a brochure that I received in the mail with the correct spelling of my name. However, when I received the package, the sales person had completely butchered the spelling of my first and last name, bar any common variations. Thankfully, at least he got the address correct. I realized when I received the order, there should have been a red flag alert when, instead of the sales person asking for the code on the back of the brochure (which would have brought up my name and address) he asked me for my name.

As if having my name butchered wasn’t enough, within days I started receiving mail from similar companies to whom they apparently sold my – misspelled – name. I receive enough junk mail, now I must receive it with my name spelled wrong??!! I was starting to relate to those CEOs.

This one error involved several telephone calls and letters to the companies they sold my name to, requesting that my –butchered- name be removed from their mailing lists. (I wish I had known to use www.dmachoice.org.)

As a business owner, I’ve learned eight things from this ordeal, which has made me more aware when dealing with potential clients:

  1. Listen carefully when customers are talking.
  2. Ask or check to see if caller is already a customer or client.
  3. Ask customer to repeat his/her name if not sure.
  4. Do not feel embarrassed to ask, “Are you spelling that Y-v-o-n-n-e?” Or, “How do you spell your name?”
  5. To stay focused, be more concerned with customer’s needs than making a sale.
  6. An incorrect spelling of a customer’s name can cost the customer a lot of unnecessary time in correcting the matter and eliminating the clutter that develops as a result of receiving unsolicited mail and catalogs.
  7. Also, if not corrected within a reasonable amount of time, an incorrect spelling of a customer’s name can cost the company a customer.
  8. Remember, a person’s word is their bond, and their name is – Well, for now, their name just need to be spelled correctly.